About
A family legacy of natural sweetness — over a century of heritage from Daher El-Mghara, Lebanon.
How Debsy Began
Back in a time when people relied entirely on nature, specifically around 1920, in a small village called Daher El-Mghara, Najib Dagher started making carob molasses to support his family. At that time, carob molasses mixed with tahini was one of the most common foods in the area, and it was the main source of sweetness since processed or imported desserts did not exist like they do today.
In a tiny press, using a copper pot and hand-ground carob, he crafted what became known as the richest, most flavorful carob molasses in the region.
When Najib noticed how much his family and friends loved its taste, he expanded his work. With his own hands, he carved a large stone to grind the carob and took his son with him every day to help. As the years passed and Najib grew older, his son Edmon Dagher continued the family journey.
Edmon and his wife worked on growing the business: they expanded the press, opened a small shop, and soon people began traveling from faraway areas just to buy their carob molasses. Then came the turn of their eldest son, Georges. After some time, Georges realized that producing molasses alone wasn't enough to support a family of six, and that he was sitting on a hidden treasure.
Splitting his time between his family in Jbeil and his work in Daher El-Mghara, and after many experiments, Georges and his wife created the first ever carob-sweetened cookie, 100% vegan, sugar-free, and preservative-free. That's when Debsy was born.
Today, Debsy proudly offers more than 40 products sweetened with pure carob molasses, each with its own flavor and character.
The Team Carrying the Legacy Forward
Roudolph Dagher
Sales Manager
Overseeing commercial operations, customer relations, and the expansion of Debsy's presence in the local market.
Ricardo Dagher
Media & Recipe Development
The media face of the brand, responsible for spreading Debsy's message across social media, and the chef behind recipe development and production supervision.
Georges Dagher
Internal Operations
Responsible for internal operations, preparing all spread mixes with a commitment to perfecting both taste and quality in every batch.
Together, they continue their father's legacy, over a century of heritage where authentic flavor meets modern innovation.
Our Purpose & Principles
Our Mission
At Debsy, we believe that reconnecting with nature is the foundation of a healthy and happy life. We strive to support farmers by encouraging the expansion of carob cultivation and ensuring a stable market for their harvest through direct purchasing. We also work to restore the carob's place in Lebanese food culture and remind people of its incredible nutritional value. Another key goal is to bring children and teenagers back to nature by offering natural, delicious treats that prove good taste and healthy choices can go hand in hand.
Our Vision
Our vision is to revive traditional healthy foods, especially carob, a symbol of authentic Lebanese nature, and to become Lebanon's leading brand in natural, wholesome desserts known for their quality and honest ingredients.
Our Core Values
1
Integrity and Transparency
We commit to honesty in everything we offer, from our ingredients to how we work. We never use hidden additives or misleading information.
2
Environmental Sustainability
We follow eco-friendly practices, using natural, local ingredients and reducing waste throughout production.
3
Respect and Equality
We treat everyone fairly and respectfully, regardless of background, and we foster an inclusive workplace built on collaboration.
4
Quality and Excellence
Quality is at the heart of everything we do. Our products are safe, delicious, and nutritious, and we never compromise on this.
5
Supporting the Local Community
We believe in empowering Lebanese farmers and small producers by purchasing locally whenever possible.
6
Customer Satisfaction
Customer feedback is essential to our growth. We listen carefully and respond quickly and professionally to all inquiries or concerns.
7
Transparency in Operations
We reject all forms of corruption, including bribery, favoritism, or abuse of power. Clean, ethical work is the foundation of sustainability and respect.
8
Social Responsibility
We aim to make a positive impact by supporting health and environmental causes and taking part in local initiatives that promote awareness and positive change.
What We Stand For
100% Natural
Every product is made from pure carob and clean ingredients.
Sugar-Free Options
Natural sweetness comes directly from carob molasses — nothing else.
Handcrafted Goodness
A blend of tradition and innovation in every recipe.
Proudly Lebanese
Crafted in Dahr El-Mghara, El-Chouf with love for local heritage.
Visit Our Factory
Come visit us in Dahr El-Mghara, El Chouf to discover the identity of each product, learn our story, and taste everything fresh from the source.
You’ll also find us every Wednesday at Souk El-Balad, Gefinor Hamra, from 9 AM to 4 PM.
